Competitive Analysis

In order to help our marketing group assess the factors that can make their new product successful in the market, we perform benchmarking and competitive analysis for each NPI. We are proud to say that we have the most comprehensive, standardized, and detailed benchmarking of motorized vehicle components in the industry.

We designed a standard procedure in terms of capturing data using our advanced equipment of measurement, imaging, 3D optical scanning, and sectioning. Using a web-accessible software, we deliver the captured data in a user-friendly format to our customers.

Below are the aspects we recommend our customers to look into:

  1. Weight, finishing, and packaging: Looking closely at visible features that make the other products stand out in the market

  2. Material specification of key components: Assessment of hardness, tensile strength, and microstructure

  3. Performance of major function: Evaluation of part fitment and major performance data

  4. Durability: Testing and comparing durability of a targeted part  

  5. Cost Analysis: Price comparison of material, assembly, labor, and freight based on the country of origin

 

Encountering any technical challenges? Talk to us. We’ll be happy to discuss the requirements with you and propose solutions through our comprehensive line of customized benchmarking and in-depth analysis on various range of topics to serve you the best way we can.